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Optimum Nutrition adds new flavors to four product lines | Drug Store News

Nov 01, 2024

Optimum Nutrition is giving consumers new options across four of its product lines—Gold Standard 100% Whey, Gold Standard Protein Shakes, Amin.O. Energy and Creatine Powder.

The brand, which is part of the Glanbia Performance Nutrition family, is showcasing several new flavors joining the lines, which include a popular Girl Scout Cookie-inspired option, among other fruit-inspired varieties.

"As the world's most trusted sports nutrition brand, we continue to innovate our portfolio with trend-forward flavor offerings to further excite the category, elevate industry standards, and appeal to consumers' taste preferences," said Jen Werle, brand director at Optimum Nutrition. "Whether consumers seek pre- or post-workout support to muscle recovery, an easy way to hit their daily protein goals, or simply need a boost of energy, Optimum Nutrition has a solution."

[Related: New Launches in the Sports Nutrition Aisle]

New additions include:

Additional product information, including availability, can be found on Optimum Nutrition’s website.

[Related: New Launches in the Sports Nutrition Aisle]